LIVING THE ART OF SERVING LUXURY

FDT Bureau

Recently, Furniture Design Technology Magazine (FDT) interviewed Mr. Varun Ahuja, Sales Director of Living Art Interiors. Under his guidance, the company has established a new standard for luxury in Bangalore. With a focus on inspiring and educating clients, Living Art Interiors has become a trusted name in high-end home interiors, offering exquisite kitchen, wardrobe and furniture solutions. This feature explores how Living Art Interiors has emerged as a beacon of opulence and innovation in the city.

A DECADE OF EXCELLENCE
Living Art Interiors has come a long way since its inception a decade ago. Incorporated by Mr. Nimesh Jithendra Premdoss, the company began its journey at a prime location in Indira Nagar and recently moved to a bigger showroom space at Infantry Road catering to a larger architect and homeowner customer base. “Living Art Interiors, now a decade old, started with our first showroom in Indiranagar and moved here shortly before COVID hit,” says Varun Ahuja, the visionary behind Living Art Interiors.

EXPANDING THE PORTFOLIO
Recognizing the evolving needs of Indian homeowners, Living Art Interiors has diversified its offerings into three main categories: kitchens, wardrobes and furniture. “A few years ago, we realized that the kitchen is no longer just a closed room. It has become an extension of the dining or living space where people entertain their guests,” explains Varun. The company represents Siematic for kitchens, a German brand known for impeccable modular designs, Porro for wardrobes, an Italian brand that emphasizes luxury and functionality. Furniture, described by Varun as “the heart of the house,” forms the third pillar of their portfolio. Living Art Interiors represents renowned brands like Flexform, Poltrona Frau, Cecotti, Living Divani, Thonet, Visionnaire and others. “The importance of good furniture is rapidly gaining traction in India,” he adds. About Indian furniture making progress, Varun Ahuja acknowledges the strides made by Indian manufacturers but notes that they still have a way to go to match the quality of established international brands. “While the Indian manufacturing sector has improved significantly compared to five to eight years ago, I believe India still needs a few more years to match the standards of imported furniture. The quality of materials used, detailing and ergonomics is where we still strive to perfect.” he explains. Highlighting the longstanding heritage of brands like Porro, which has been manufacturing for over a century, Varun believes it will take another decade or more for Indian brands to reach similar standards. “Of course, I would love to promote Indian products, if they reach this level, but I think we’re still 10-15 years away,” he concludes.



INSPIRING AND EDUCATING CLIENTS
Living Art Interiors aims to inspire and educate clients through its meticulously designed showroom. “Our goal is to inspire clients that a home can be as luxurious as this,” says Varun. The showroom features four kitchens and seven wardrobes on display, allowing clients to visualize the potential of their own homes. One of the standout designs includes SieMatic’s SLX collection, which gives a floating effect to the kitchen island with stunning light running through it. In wardrobes, Porro’s all-glass design serves as both a functional storage solution and a stylish room partition.

A PERSONALIZED EXPERIENCE
Varun emphasizes the importance of personalized service at Living Art Interiors. “Every client or potential customer who walks into the showroom is treated as a guest, not a customer.” he explains. The team undergoes rigorous training to ensure they are knowledgeable and capable of providing exceptional service. Varun himself makes it a point to greet every customer, adding a personal touch to the experience.



ADAPTING TO CHANGING PREFERENCES
The preferences of Indian consumers have evolved over the years. “Five to seven years ago, it was all about flaunting. People liked fancy stuff in their homes. Now, they are shifting towards more practical and inconspicuous designs,” notes Varun. This shift is evident in the demand for practical kitchen designs over sensor-based automation.

BRIDGING THE GAP
Varun acknowledges the significant gap that existed in the Indian market for high-quality home products. “Thirty years ago, there were not many good products available to complete a home,” he observes. The establishment of showrooms like Living Art Interiors has filled this gap, exposing clients to world class products and inspiring them to invest in luxury. “A client who would spend 2 lakh rupees on a sofa is now also spending 20 lakh rupees on a sofa,” Varun says, highlighting the shift in consumer spending habits. This change underscores the growing appreciation for quality and luxury among Indian homeowners.



THE FUTURE OF LIVING ART INTERIORS
As the company continues to grow, Varun remains committed to offering the finest luxury home solutions. The company’s blend of innovative design, exceptional service, and high-end products ensures that it remains at the forefront of Bangalore’s luxury market. “We look forward to seeing Living Art Interiors grow and continue to inspire homeowners to create luxurious and comfortable living spaces,” Varun concludes.

BRANDS @ LIVING ART INTERIORS
Kitchens: SieMatic
Wardrobes: Porro
Furniture:
Flexform
Poltrona Frau
Leolux
Pode
De Castelli
Riva 1920
Living Divani
Thonet
Visionnaire
Longhi
Kartell
Novamobili