BoConcept Eyes Tier-II Cities to Expand its Presence in India

FDT Bureau

Denmark’s renowned retail furniture chain, BoConcept, is poised for further expansion in India, recognizing it as one of its fastest-growing markets. With a current presence of eight stores across six locations in the country, the brand aims to broaden its footprint by venturing into Tier-II cities.

 This strategic move aligns with BoConcept’s vision to tap into emerging markets and cater to the increasing demand for its contemporary and stylish furniture offerings. The expansion plan underscores the brand’s commitment to establishing a stronger foothold in India, with ambitions to penetrate at least a couple more cities within the year.

Image credit: BoConcept (for representational purpose only)