Furnishka Secures Rs 27 Crore to Strengthen Product Innovation and Retail Expansion

FDT Bureau

Home furnishing startup Furnishka has secured Rs 27 crores in pre-Series A funding, led by India Quotient, to fuel its next phase of growth. With this capital, the company plans to enhance its product design, scale up manufacturing, and expand into new markets. This funding will support Furnishka’s strategy to broaden its product line and increase its reach through both physical and digital channels.

Known for its premium furniture offerings, Furnishka intends to establish six large-format stores, focusing on Bangalore and the National Capital Region (NCR), to strengthen its physical presence. To help customers make informed choices, the brand will also invest in creating educational content around home furnishings. Additionally, funds will go towards building a more robust digital experience that complements the in-store shopping journey, as the company aligns its online and offline strategies.

“We are committed to growing our footprint while optimizing our supply chain and bringing innovative products to the market,” said Ganesh Pawar, Founder of Furnishka. “Our immediate goal is to open six stores, mainly in Bangalore, and partner with a retail chain to establish two stores in NCR. Following this, we’re looking to expand into Tier II and III cities around these hubs.”Pawar emphasized the significance of a combined online and offline approach, stating that while the digital experience is key to attracting customers, most premium furniture sales will continue to occur in-store. “The online platform serves as the first touchpoint for our brand, but we believe the majority of transactions will happen offline,” he added, underscoring the need for a seamless digital journey that supports in-store purchases.

Source : Moneycontrol.com