The Senator Group India Unveils ‘Ricco’ — a Next-Gen Office Chair Built For Agile Workspaces.

FDT Bureau

The Senator Group India, subsidiary of the UK headquartered ‘The Senator Group’, one of the largest office furniture manufacturers in the world known for its focus on quality, innovation, and sustainability, announced the introduction of ‘Ricco’, the next-gen office chair with swivel mechanism, that redefines simplicity created through a meticulous and scientific process of reduction, designed for agile work environments, including meeting rooms, touchdown spaces, and conference areas.

Designed by Martin Ballendat, the globally renowned industrial designer, ‘Ricco’ is a chair born from a single swoosh. Not only visually and physically lightweight but also a remarkable feat of engineering, it offers unparalleled comfort, flexing and moving intuitively to adapt seamlessly to the user’s every movement. The inspiration behind the creation of ‘Ricco ‘was about creating a next-gen universally usable and comfortable swivel chair with a maximum of few parts and a maximum of reduced design elements, which appears transparent, airy, light and welcome.

“Ricco redefines simplicity as it focuses on stripping away unnecessary elements to emphasize form and purpose. Simplicity doesn’t mean compromising functionality; instead, it enhances usability by prioritizing practicality and intuitive design. Ricco is honoured with a HiP Award for Workplace Task Seating, Ricco has been awarded for its innovative design that combines minimalist elegance with adaptive comfort tailored for dynamic work environments, “said Vamsidharr Setty - Managing Director India, The Senator Group. “It also promotes sustainability, as simpler designs often require fewer resources and are more adaptable to various work environments. In essence, simplicity is celebration to efficiency, beauty and longevity.”

The Ricco chair is characterized by its lightweight, minimalistic design and innovative features: 

• Design and Comfort: The Ricco features a visually striking and simple aesthetic with a "singular, flowing line" or "swoosh" design that aims for both visual lightness and exceptional comfort. It challenges the notion that minimalism is cold, maximizing both comfort and style. The chair's design is described as uncomplicated, flexing and moving intuitively to provide comfort.
• Latest Technology: The Ricco incorporates a "Pivot-tec" system, an engineering solution with three pivot points that enables an integrated, weight-activated, and synchronized reclining mechanism. This means the chair adjusts to the user's weight and movements without the need for manual adjustments, promoting natural balance and movement. It also features a self-supporting mesh seat and back crafted from a special blend of boucle and nylon monofilament yarns, providing breathability and support.
• Sustainability: The Ricco was created with a focus on sustainability, emphasizing reduction in its design to achieve its purest form. Its Health Product Declaration (HPD) details the materials and recycled content used in the chair's construction.

The Senator Group India set up its first showroom in India at Bangalore in 2018 with two premium and high-quality brands Senator and Allermuir.  Senator focuses on tech-driven office furniture, while Allermuir offers design-led, contemporary workplace systems and soft seating. Today (through various sales and distribution channels) it has grown to become one of the top choices for customers/corporate office design led soft seating premium brand having garnered over 150+ customer base delivering projects from small to large scale office footprints in the Indian market.

“The introduction of Ricco has effectively kickstarted our next phase of the company’s growth in India which would include new designs and India market focus for growth” added Vamsidharr Setty.

About The Senator Group

The Senator Group, headquartered in UK, is a global, design-led manufacturer of office furniture, founded in 1976. They are known for their commitment to quality, innovation, and creating furniture that improves the lives of their customers. The company is independently owned and family-run, emphasizing attention to detail, integrity, and investment in people. They are one of the world's largest office furniture manufacturers offering a wide range of products including desking, seating, and specialist products, with a focus on improving workplace environments.

The company owns over 1.25 million square feet of manufacturing space globally, with facilities in the UK, USA and other key locations globally. The company is ISO:9001 accredited and conducts over 100 compliance checks during manufacturing.