Luxury Interiors: Lock & Décor Home (Ldh) Hyderabad

FDT Bureau

Rijul Hora’s unexpected shift from finance to luxury interior design led to the creation of Lock and Deco Home (LDH), a thriving enterprise in Hyderabad. In this quick chat, Verticaa Dvivedi, Editor, Furniture Design & Technology (FDT) explores Rijul’s passion-driven journey and the unique offerings that make LDH a standout in the luxury market.

THE LDH STORY
Rijul Hora’s journey into the world of luxury interiors began serendipitously. Originally finance major; he discovered a keen interest in interior design while working on his own home in 2016-2017. This passion project ignited a new career path, and during the COVID-19 pandemic, he decided to turn this newfound interest into a formal business, thus founding LDH. “It started when I was making my own house and just felt this keen senseof passion towards it,” Rijul recalls. Despite his lack of initial experience, his enthusiasm and dedication led him to learn the ropes of the industry, transforming his hobby into a full- fledged enterprise.
LDH’s roots lie in the Hora family’s long-standing involvement in the lock and hardware industry. Leveraging this background, Rijul began by customizing architectural hardware, which soon expanded into creating bespoke table bases and other furniture items. This innovative approach caught the attention of architects, leading to a steady flow of custom design projects. “We started off by customizing handles and then moved on to table bases. The work was good, and people loved it,” Rijul explains. This positive reception encouraged him to expand further, culminating in the establishment of a comprehensive luxury interior solutions provider.



THE LDH EXPERIENCE CENTER
Today, LDH operates from an expansive 20,000 square foot space in Hyderabad. The ground floor features displays of premium Italian brands, while the first floor is designed as a two-bedroom apartment showcasing bespoke furniture. This setup allows clients to experience the products in a real-life context, enhancing their appreciation of the quality and craftsmanship.

CURATING LUXURY BRANDS
LDH represents a curated selection of top-notch Italian brands. One notable favorite is Henge, renowned for its work with semi-precious stones and metal. “The look and feel of the brand is phenomenal,” says Rijul. Another prominent brand is Paola Lenti, a leader in outdoor furniture offering extensive customization options. In addition to these, LDH collaborates with numerous other brands, ensuring a diverse range of high-quality products for their discerning clientele.

THE HYDERABAD MARKET
Hyderabad’s luxury market has seen significant growth, particularly after the COVID-19 pandemic. “COVID was a game changer; everyone realized the value of a good house,” Rijul notes. The demand for luxury interiors has surged, with many clients investing in second homes and farmhouses, driven by a newfound appreciation for quality and luxury. The city’s robust infrastructure and booming real estate market further contribute to this trend, making Hyderabad a fertile ground for luxury businesses like LDH.



COLLABORATIVE SUCCESS
This partnership, which began unexpectedly, has flourished, reflecting the growing demand for minimalist and luxurious concrete designs. “The demand for luxury concrete is just growing on an everyday basis,” Rijul shares. As LDH continues to grow, Rijul Hora remains committed to delivering exceptional luxury interior solutions. His journey from finance to luxury interiors exemplifies how passion, coupled with a willingness to learn and innovate, can lead to remarkable success. “We look forward to seeing LDH grow and continue to set benchmarks in the luxury market.” he concludes.One of LDH’s notable collaborations is with Nuance Studio, a brand specializing in luxury concrete.