Orange Tree Unveils Experiential Store in Raipur

FDT Bureau

Jodhpur-based lifestyle brand Orange Tree recently unveiled its sixth store in the culturally vibrant city of Raipur. Nestled on Devpuri Road, the 2,000 sqft experiential space introduces a fresh design narrative, one that seamlessly blends contemporary style with traditional craftsmanship and modern urban sensibilities. Know more about it on FURNITURE DESIGN AND TECHNOLOGY (FDT).

The immersive showroom highlights Orange Tree’s commitment to creativity, sustainability and cultural richness through its curated array of lighting, furniture and decor collectibles. Each piece is thoughtfully displayed to enhance the visual experience, while the layout mimics real-life home settings such living, dining and bedroom, thus enabling visitors to easily imagine the pieces in their own spaces.

The store welcomes visitors with a Wall of Fame, narrating the journey and evolution of its parent company Basant. A striking Decor Wall showcases the brand’s best-selling pieces, while the Material Library offers an in-depth look at the diverse materials used, ranging from various woods, metals, stones, natural fibres to marble. A standout feature, the Craftsmanship Wall, celebrates India’s rich artisanal heritage through pieces that beautifully fuse artistry with functionality.

The lighting section of the showroom stands out as a gallery of functional art. Signature collections like Abascus, known for its harmony of design and comfort, and the refined Andaman range, exemplifying modern sophistication, are also on display.

Image credit: Orange Tree