Casantro Setting The Trend With Quality At The Core

FDT Bureau

In this exclusive interview, FURNITURE DESIGN & TECHNOLOGY (FDT) sits down with Arunava Dutta, Marketing Head at Casantro, a luxury kitchen and wardrobe brand that has been making waves in the design community. With a strong focus on bridging the gap between trending aesthetics and uncompromised quality, Casantro caters primarily to architects and interior designers, offering solutions that are both innovative and reliable. In this candid conversation, Arunava shares insights into the brand’s journey, the challenges faced by design professionals, and how Casantro is shaping the future of luxury interiors.



CAN YOU START BY TELLING US A LITTLE ABOUT CASANTRO?
Arunava Dutta: Casantro is a luxury kitchen and wardrobe brand, and we primarily cater to architects and interior designers. Our brand is meant for the design community, and it has been built with their help. Whatever you see in our offerings is curated hand in hand with them, resulting in some of the trendiest designs and unique finishes that are otherwise difficult to find in the market.

CASANTRO SEEMS TO OFFER A PERFECT BALANCE BETWEEN TRENDING DESIGNS AND QUALITY. HOW DID YOU IDENTIFY THIS GAP IN THE MARKET?
Arunava Dutta: For design professionals, there’s often a dilemma – do you go with trending designs or prioritize quality? When we started Casantro, we realized that this was a problem we wanted to solve. Typically, if you want trending designs, you rely on on site carpentry. While it’s not necessarily bad, it comes with challenges, especially when scaling across geographies. The other option is modular solutions, but then you’re stuck with designs that might look common or boxy. That’s where Casantro steps in—we solve both quality and design problems, so there’s no need to choose between the two.

COULD YOU ELABORATE ON HOW CASANTRO ADDRESSES THESE CHALLENGES?
Arunava Dutta: We curate some of the most trending designs, all factory-finished with a 10-year warranty. Whether it’s design or quality, our products deliver on both fronts. This ensures that architects and designers can focus on their creative vision without worrying about compromises.

LET’S TALK ABOUT YOUR EXPERIENCE CENTRE. WHAT ROLE DOES IT PLAY IN YOUR BRAND’S INTERACTION WITH ARCHITECTS AND DESIGNERS?
Arunava Dutta: Our first Experience Centre, was launched in August 2024. It’s a place where architects and interior designers can explore our luxury kitchen and wardrobe collections. It’s designed for the design community—they can bring their clients here for selections. We’re proud to say it won the India Kitchen Congress award for Best Experience Centre in 2024. When you walk in, it’s like stepping into a Pinterest board. You’ll find unique finishes like Acrylic Crysta, Nova Matte, Alvic and Egger, which are quite different from what’s typically available.



THAT’S IMPRESSIVE! CAN YOU TELL US ABOUT SOME OF YOUR NEW PRODUCT LAUNCHES AND WHAT MAKES THEM STAND OUT?
Arunava Dutta: Sure! Some of our new launches include Acrylic Crysta and Nova Matte, which are gaining attention for their unique look and feel. These finishes, along with others finishes from international brands like Alvic and Egger, offer a fresh perspective on what luxury kitchens and wardrobes can look like. We make sure our designs are not only trendy but also practical, closely aligned with the references that clients bring in from Pinterest or Instagram.

YOU MENTIONED CASANTRO BELIEVES IN “POETRY IN DESIGN.” COULD YOU EXPLAIN WHAT THAT MEANS?
Arunava Dutta: At Casantro, we see design as a form of art, much like poetry. In poetry, words are carefully chosen to create rhythm, evoke emotion, and paint a picture in the reader’s mind. Similarly, our products are carefully curated, each element thoughtfully chosen to create a masterpiece. Our products become part of the larger masterpiece that architects and designers create in their projects. It’s a seamless blend of function and beauty.



CASANTRO IS EXPANDING ITS PRESENCE ACROSS INDIA. WHAT ARE YOUR PLANS IN TERMS OF RETAIL AND REGIONAL REACH?
Arunava Dutta: We currently have Experience Centres in Bangalore, Hyderabad, Ahmedabad, and Pune. We also have a display setup in Noida and partner studios that help us cater to Delhi NCR, Kolkata, and Guwahati. While we have big plans for retail expansion, our immediate focus is ensuring that we provide an exceptional experience to our customers in our existing markets.



HOW DO YOU SEE THE EVOLUTION OF HOME INTERIORS IN INDIA?
Arunava Dutta: Home interiors have evolved a lot over the past few years. What was once considered luxury has now become essential. Homes in India are no longer just living spaces; they’ve become multifunctional spaces that reflect the owner’s personality and lifestyle. Trends like Japandi, Boho and Art Deco are becoming more popular, and architects are more experimental with their designs. Homeowners are also becoming more specific in their requests, asking for styles like Japandi or Boho, which we can cater to with our versatile product range.



WHAT’S YOUR TAKE ON THE GROWING TREND OF “QUIET LUXURY”?
Arunava Dutta: Quiet luxury is all about minimal designs, matte and super matte finishes, and earthy, muted tones. We’re seeing increasing demand for this aesthetic, and our products cater to that trend as well. It’s about understated elegance and creating a serene, sophisticated look without being loud or flashy.

FOR ARCHITECTS AND INTERIOR DESIGNERS LOOKING TO COLLABORATE WITH CASANTRO, HOW CAN THEY GET IN TOUCH?
Arunava Dutta: Architects and interior designers can visit our website www.casantro.com or come down to one of our Experience Centres. With Casantro, there’s no need to choose between design and quality. We offer the trendiest designs with top-notch quality, and we can deliver all of it within just about 60 days. We firmly believe we can turn your vision into reality.

CASANTRO MADE ITS MARK AT MATECIA. HOW WAS YOUR EXPERIENCE THERE?
Arunava Dutta: MATECIA was one of the first events we participated in. Over the three days, we had many meaningful conversations, and it was a great platform to showcase our offerings. I believe MATECIA is definitely an event to look forward to.



BEFORE WE WRAP UP, ANY FINAL THOUGHTS ON FDT MAGAZINE?
Arunava Dutta: FDT has been doing a fantastic job, bringing the right information to the right audience. I hope you continue doing this great work, and we look forward to more collaboration in the future.