Durian Furniture Opens 18 New Stores in 2022

FDT Bureau

High-end brand Durian Furniture is on the path to strategic expansion with brick and mortar presence in over 50 locations across India. The brand has been opening stores across the country and is all set to open its doors at multiple new places by the end of the year. The premium home and office furniture brand has a significant presence across the country and has been working to grow its already extensive share in the furniture sector for the last four decades. While most brands have been dealing with the flux in online sales due to the pandemic and have had to pivot to an online first model, Durian has maintained its brick-and-mortar presence and in fact, seems to have hit a growth spurt.

The luxury furniture brand offers functional furniture that blends aesthetics and comfort and focuses on the modern Indian lifestyle. The brand’s growth has been rather strategic and centred around creating furniture essentials that are a cut above the rest in terms of quality and long-lasting nature. Combined with designs that are versatile enough to manoeuvre the endless sea of trends, Durian has set out to create a legacy that spans the length and breadth of the country.

In 2022 so far, the brand has opened 18 new stores across the country in prominent cities like Hyderabad, Lucknow, Delhi, Imphal, Jammu and many more. This adds to the already extensive brick-and-mortar presence of the brand and brings the total touch points across the country to over 47 stores. These stores range from extensive formats to city stores with a range of 2500- 7000 square feet covered. The collection of furniture showcased is what the brand has always been known for, high-end home and office pieces.

With equal emphasis on tier 1 and tier 2 and tier 3 cities, the premium furniture brand has planned to enter markets and regions at multiple levels with easy-to-access stores in more than one location, bringing the convenience of furniture shopping to its customers.

The brand is all set to open 9 more stores in the upcoming months with the ones opening up the soonest being at Marathahalli, Bengaluru, Ajmer, Chennai-OMR, Patia, Bhubaneswar and Darbhanga. This would put the store count for the brand over 50, adding to a wide chain of distribution across the country both on ground and online. Over 40 years, it has served more than 2.8 million customers and spanned across more than 7000 pin codes to bring elegant, timeless and luxurious furniture to every part of the country.