In the thrilling conclusion of IFC 2023, guided by Pragat Dvivedi, the spotlight shone on strategies for building a prosperous furniture store. The panel included renowned industry luminaries such as Dr Mahesh M, CEO, Creaticity; Mr Pankaj Kumar, Owner, Ply Mahal; Mr Rajeev Kumar, Co Founder and CEO, ShopPros; Mr Deepak Sapru, AVP of Sales and Marketing, Godrej & Boyce; and Ms Sukriti Sharrma, Partner, Plusch.
Dr. Mahesh emphasized three key factors for success: salespeople, store atmosphere, and sales promotion. Ms. Sharma added that the entire organization, from sales to support staff, should understand the store’s vision and goals to provide a great customer experience and ensure strong after-sales service. Mr Sapru shared insights into the power of branding and its impact on the success of a retail interior and furniture store.
Furthermore, Mr. Kumar highlighted the crucial role of location in retail, emphasizing its immutability compared to other aspects like pricing and product offerings. He delved into the technical and commercial aspects of location, focusing on rental costs and footfall.
Overall, the panel discussion brought forth thought-provoking deliberations, unveiling not only the enigmatic keys to triumph in the retail domain but also providing a lucid roadmap for achieving retail excellence.
This article is the exclusive article ‘How to Run a Successful Retail Interior and Furniture Store’ which is originally published in Furniture Design & Technology (FDT Magazine) November 2023 print issue. If you want to read the full article, please subscribe Furniture Design & Technology Magazine here:
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FDT is a B2B monthly bilingual magazine from India that shares the pulse of the furniture business in India and connects the manufacturers, OEMS, product designers, architects, showrooms, designers and dealers.
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