Orange Tree Brings British Design Brand Swoon to India

FDT Bureau

British design label, Swoon, which is known for its bold, expressive and design-first approach, now brings its signature style to India’s growing base of design-conscious consumers through Jodhpur-based lifestyle brand Orange Tree. The collaboration unveiled a curated selection of 30 furniture pieces that reinterpret timeless European classics through a modern lens. This collection blends the charm of mid-century Europe with contemporary sensibilities, resulting in designs that feel both nostalgic and forward-looking. As part of this partnership, Orange Tree is also set to launch in the UK by the end of the year.

Available on Orange Tree’s website and retail stores, the Swoon collection includes some of the brand’s most popular pieces such as sculptural cabinets, striking tables, distinctive bookshelves and elegant media units. Each item has been thoughtfully selected to appeal to modern Indian buyers who appreciate character-driven pieces with warmth and narrative.

Photograph: Swoon; courtesy: Orange Tree