Designing Olvvi The Furniture Showroom

FDT Bureau

For an interior designer to design a retail display for furniture can become an exciting project in many dimensions. An opportunity to showcase furniture pieces not just as objects of display, but as part of an interior experience is a thrilling one! With a luxury furniture brand such as Olvvi, Vadodara-based design studio The Crossboundaries took the opportunity to create a multi-layered retail experience. As shared with Furniture Design & Technology (FDT), an initial client brief required a fresh new language, focusing on a variety of furniture setups appealing to a diverse clientele.

"The entire shop floor is laid out as an array of alcoves containing specific furniture “exhibits”, in unique and customized backdrops."

The designers worked with existing furniture compositions, and in the process also added their own unique design sense. The experience from the shop front to the interiors is aimed at creating unmissable drama and appeal, especially to strike the curiosity of passers-by. Through different scales of experiences, from the intimate and personal to a strikingly massive visualisation, the designers have strived to showcase furniture aptly. The entire shop floor is laid out as an array of alcoves containing specific furniture “exhibits”, in unique and customized backdrops. From ideal living room and bedroom arrangements to individual pieces of furniture, the 2080 sq m showcases glimpses of using furniture in both its mundane as well as extraordinary ways. Across the shop floor a tangle of chairs attracts the eye. As a unifying and constant element throughout the partitions of the showroom, an abstract light structure is suspended from the ceiling.A sharp angular, double-layered display of furniture pieces with a cool textured teal wall is designed to showcase singular, pristine chairs, sofas and lifestyle objects. Through clever, exciting interventions, the Olvvi store becomes a multi-layered and rich experience, for both seekers of good furniture as well as intelligent interior design!

Through different scales of experiences, from the intimate and personal to a strikingly massive visualisation, the designers have strived to showcase furniture aptly.

Project Name: Olvvi Lifestyle
Project Architect: The Crossboundaries
Size: 2080 sq ft
Location: Vadodara
Design Team: Forum Jariwala, Rishab Prajapati, Vijay Dhabi, Neel Patel, Shailesh Boghani & Harsh Boghani
Client: Mr. Ankit Patel
Photography: Ishi Sitwala (Ishifishy)